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Live from the Steve Jobs Theater on Apple's campus in Cupertino, California, Apple on Tuesday launched the iPhone 11 and iPhone 11 Pro

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iPhone 11

The iPhone 11 comes in six colors, some of them new.

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The iPhone 11 starts at $699.

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The iPhone 11 has a dual camera system with 12-megapixel lenses: wide and ultra-wide.

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It has a 6.1-inch Liquid Retina display.

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iPhone 11 specs

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iPhone 11 Pro and iPhone 11 Pro Max

The Pro phones come in midnight green, space gray, silver and gold.

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The iPhone 11 Pro Max starts at $1,099.

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The iPhone 11 Pro Max lasts 5 hours more than the iPhone XS Max, and the iPhone 11 Pro lasts 4 hours more than the iPhone XS.

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They have three rear cameras with 4x optical zoom -- wide, ultra-wide, telephoto lenses.

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Deep Fusion is a new camera feature on the iPhone Pro, which shoots nine images and compiles them to strip out noise and amp up details.

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A photo taken using Deep Fusion.

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Of course there are new cases.

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Apple TV Plus

The first shows on Apple's Netflix rival will be available on Nov. 1 and will cost $4.99 a month.

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New iPad

The new iPad will start at $329.

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Apple Watch Series 5

The Apple Watch Series 5 was announced, offering a new always-on screen.

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Apple Arcade

Apple Arcade, the company's gaming subscription service launches Sept. 19.

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Arcade will cost $4.99 a month for a family subscription and features dozens of exclusive games.

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iPhone 11 and 11 Pro in all their new, vibrant colors