Pay attention. We're witnessing the rebirth of an automotive brand. After decades without a path or purpose, Lincoln is poised to make a comeback, with the new Aviator three-row utility vehicle taking it to heights unimagined just a few years ago.
In the recent past, if you thought of Lincoln -- assuming you spent any time at all contemplating Ford's luxury division -- things like airport shuttles, podiatrist appointments and Lawrence Welk reruns likely came to mind. It was a brand that appealed to fleet customers, geriatric drivers and just about nobody else.
But what a difference some time and a little attention can make. Lincoln's latest crop of vehicles is nicely differentiated from rivals, provides a unique luxury experience and brings real substance to the market. The Aviator is a perfect example of Lincoln's new direction.
The Good The 2020 Lincoln Aviator is quiet inside, goes down the road smoothly, is unexpectedly fleet and comes with a spacious, high-quality interior.
The Bad It's by no means sloppy, but this Lincoln is still is a boulevard-cruiser, not a canyon-carver. Also, the steering and transmission tuning could be improved, plus it's not necessarily a value.
The Bottom Line Lincoln's reborn Aviator is a compelling and, more importantly, competitive offering in the three-row, luxury-SUV segment.
There's also a separate recall for a few thousand Ford Explorers and Lincoln Aviators.
The new SUV would ride on a new electric skateboard-style chassis developed by Rivian.
This electrified crossover should have around 266 horsepower in its under-hood stable and about 25 miles of electric-only range.
The latest labor agreement between the UAW and Ford provided some details on future vehicles.
You'll have to choose the most expensive trims of each, however.
The Lincoln brand is back in a big way thanks to excellent new products like the three-row Aviator utility vehicle.
The botched rollout of one of Ford's most important vehicles was due to a number of factors.
Smooth, quiet and unintimidating, the 2020 Lincoln Aviator is spearheading a renaissance at Lincoln, a comeback that's, oddly enough, rooted in the brand's past.